A day in Harrods - business or pleasure?

When you want to check out the work you’ve been doing with your lovely client Fragrance Du Bois, and you’ve got some research into high-end luxury brands to do, there’s really only one place to go…

Harrods.

And, of course, there’s only one person to keep me company – my sister!

So yesterday we swapped the office for Knightsbridge and spent the day immersing ourselves in the world of luxury retail. And yes, I’m absolutely calling it work. 😉

For me, there’s huge value in getting out from behind the desk and seeing how brands actually come to life in a retail environment.

From beautiful packaging and printed collateral to window displays, signage, point-of-sale and the tiniest finishing touches, luxury is all about the detail. Seeing everything working together gives you a completely different perspective on how design and print contribute to the overall customer experience.

It was also particularly lovely to see Fragrance Du Bois in such prestigious surroundings and to experience first-hand the environment our work ultimately becomes part of.

A huge thank you to all the friendly Harrods staff who made us feel so welcome, particularly the floor managers who generously took time out of their busy day to talk us through their work and share some of their insights.

And then, of course, there was the Salon de Parfums on the sixth floor…

We chatted fragrances, learnt more about the world of fine perfumery and left suitably covered in an intoxicating mixture of floral scents and wonderfully heady ouds.

Research? Absolutely.

An excuse for a fabulous day out with my sister? Possibly that too!

Sometimes the best inspiration comes from stepping into your clients’ world and experiencing it for yourself.